Overview
Powell’s Plumbing is a comprehensive plumbing provider available 24 hours a day
servicing the Winchester, VA area.
The Process
- Increase lead generation from a PPC campaign
- Lower our cost per lead
- Implement accurate conversion tracking
Results
We started off with month over month conversions being around 10. After 3-4 months of optimizing the ad campaign and CRO for the website we started to see double the conversions. After that steadied out we started focusing on how we can lower our cost per conversion metric, which over the course of 12 months has significantly decreased.

KPIs
- Conversions up 500%
- Decreased cost per conversion by 63%