Overview

Grillnetics is a comprehensive outdoor cabinetry store that also offers a premium outdoor kitchen & island grill design system to help one transform their living space. The main objective was to increase the number of monthly inquiries for their high ticket products while keeping their user’s search intent very high to optimize their spending budget.

Campaigns were set up to target major cities in the USA that also had warm weather year round. Various ad copy, landing page & automation settings have been split tested since the launch to help us identify where we are compromising quality traffic to the site.

The Process

  • Increase quality of traffic
  • Increase lead generation
  • Fix & implement accurate conversion tracking

Results

By the third month we had received double the amount of conversions than in our first month, while spending almost the same amount of money on ads.

November 2019

January 2020

112%

CLICKS INCREASE

100%

CONVERSIONS INCREASE

82%

DECREASE IN COST / CONV.

Since then, we have been able to continue this upward trend in conversions while continuing to lower our cost per conversion through increasing campaign budgets & making ongoing optimizations to the campaigns.

June 2020

All Time Progress

KPIs

  • Site traffic increased by over 430%
  • Conversions increased by over 400%
  • Cost per conversion has decreased by 42.8%