Overview

Client operates 7 CBD/smoke shops across two states. Client began local SEO for 5 locations in May 2021, and opened 2 more locations over the course of the campaign. We built location landing pages for each store as well as micro sites consisting of location-based category pages. We also consistently wrote blogs.

We built a new website for this client that launched in March 2022 and has since eclipsed major local competition in keyword rankings, search visibility, and monetary value of clicks (see competitor data below).

Campaign Snapshot

Third Party Data from Ubersuggest

Visibility Trends

At Launch

#1 Keyword Rankings 25
Top 5 Keyword Rankings 54
First Page Keyword Rankings 77
Rankings in the First Two Pages 87
Rankings that Improved N/A
Rankings that Declined N/A
Rankings that Stayed the Same 168
Total Rankings Gained/Lost N/A

At 26 Months

#1 Keyword Rankings 129
Top 5 Keyword Rankings 210
First Page Keyword Rankings 277
Rankings in the First Two Pages 311
Rankings that Improved 77
Rankings that Declined 48
Rankings that Stayed the Same 186
Total Rankings Gained/Lost 476

Competitor Analysis

Red line = client, others = competitors

SEO rankings and visibility have trended steadily upward for 1 year and have overtaken a large local competitor.

The estimated value of SEO traffic for client’s site is around $1,700/month, which currently stands well above that of

the local competition.