Overview
Client operates 7 CBD/smoke shops across two states. Client began local SEO for 5 locations in May 2021, and opened 2 more locations over the course of the campaign. We built location landing pages for each store as well as micro sites consisting of location-based category pages. We also consistently wrote blogs.
We built a new website for this client that launched in March 2022 and has since eclipsed major local competition in keyword rankings, search visibility, and monetary value of clicks (see competitor data below).
Campaign Snapshot
Third Party Data from Ubersuggest
Visibility Trends
At Launch
| #1 Keyword Rankings | 25 |
|---|---|
| Top 5 Keyword Rankings | 54 |
| First Page Keyword Rankings | 77 |
| Rankings in the First Two Pages | 87 |
| Rankings that Improved | N/A |
| Rankings that Declined | N/A |
| Rankings that Stayed the Same | 168 |
| Total Rankings Gained/Lost | N/A |
At 26 Months
| #1 Keyword Rankings | 129 |
|---|---|
| Top 5 Keyword Rankings | 210 |
| First Page Keyword Rankings | 277 |
| Rankings in the First Two Pages | 311 |
| Rankings that Improved | 77 |
| Rankings that Declined | 48 |
| Rankings that Stayed the Same | 186 |
| Total Rankings Gained/Lost | 476 |
Competitor Analysis
Red line = client, others = competitors
SEO rankings and visibility have trended steadily upward for 1 year and have overtaken a large local competitor.
The estimated value of SEO traffic for client’s site is around $1,700/month, which currently stands well above that of
the local competition.