Client is a local plumber and HVAC specialist serving the western New York state. SEO initially brought steep increases in online visibility over the first several months of the campaign. However, when the client had to change the company’s domain, this caused a brief but sharp decline in search visibility, as seen in the charts below. But once Google re-indexed the site, the visibility and rankings gradually went back to normal, demonstrating the resiliency and reliability of our SEO methods.