Better Quality Organic Search Engine Leads for Attorneys with a Much Lower Cost than Paid Per Click (PPC) Advertising.
Online Search Marketing Clarified
It’s no secret that potential clients are looking online for your expertise in time of need. The challenge is getting your firm’s website to show up at the top of “Organic” search results. Most firms are all too familiar with the difficulty of competing for their core keyword phrases on Google, so they resort to Google Ads, referred to as Paid Per Click, (PPC), in order to be found on the first page. However, depending on the competition for particular legal phrases and in demographic regions, costs range from $5.00 to $300.00 per click, which can quickly add up to budget-bursting figures.
Potential clients assume that firms appearing on page one of Google’s organic results are the best, and they will contact them first. In fact, research indicates 80% of people searching Google simply skip the paid ads and jump directly below to the organic search results. According to (Moz) studies, organic Google search results from a desktop produce 20 times more clicks than Paid Per Click (PPC) Ads and 10 times more clicks with mobile organic searches than PPC ads. This means for every 1,000 clicks with PPC, an organic search averages 20,000 clicks from a desktop computer and 10,000 clicks with an organic search from a mobile phone.
- How much potential business is your firm losing by not being in the top tier of organic search results?
- How much money could you save if you didn’t have to use PPC ?
Lead Generation for Attorneys
Google metrics are clear. Organic Search leads for law firms vastly outperform PPC leads in quality and volume. Unfortunately, traditional Search Engine Optimization, (SEO), can take over a year to produce top organic search rankings. Or worse, firms spend thousands trying and never achieve the first pages search results due to high competition for popular keyword phrases.
Our Rental Traffic Program Explained
Iconic has developed an innovative solution we call Rental Traffic Marketing, (RTM). This is lead generation created from “Referred” traffic to your website based on actual organic search results for law firm services in your specific region.
Yelp and HomeAdvisor are examples of lead generation companies that practice this business model. (Sometimes via paid advertising). The key to their success is having a massive website seen by Google with a great deal of credibility. With thousands of pages stretching across the U.S. it makes it easier for these company websites to rank quickly in local search results based on their domain authority.
Over the past 20 years, our team has successfully developed a similar concept that works for businesses in ALL vertical markets. However, we do not sell the leads, rather we rent (or lease) an entire website that generates first page results and all the traffic generated from that site is redirected to your website.
Rental Traffic Program Performance Guarantee
This is a unique and aggressive “White Hat” SEO approach with a guarantee that we will optimize for 10,000 or more keywords and rank for at least 30% of these targeted keywords your website will greatly benefit from.
Schedule a time for a demonstration of our RTM program today!